BERLIN — When South Korea plays Greece on June 12 in its World Cup soccer opener in Port Elizabeth, South Africa, life will not necessarily grind to a halt back in Seoul.
Many fans will instead follow a live broadcast of the match on their mobile phones. In South Korea, free-to-air mobile TV is a five-year-old fact of life. According to the country’s broadcasters, 27 million people — 56 percent of the population — watch regularly.
While South Koreans are the world leaders in mobile TV viewing, the technology is also catching on in China, southeast Asia, India, Africa and Latin America, where 80 million people now have cellphones that can receive…