Ford, Compaq and Kodak are the brands that lost more value during the last decade. According to Interbrand’s ranking, listing the 100 top brands, the automaker went from 8th place 9 years ago to 49th in 2009. Compaq is no longer listed, while it was 24th in 2001. Same destiny befell the photography group. Merck, Kleenex and Pfizer also suffered significant steps backwards. .