In 2010, the online video ad profits should reach 1,5 billion dollars, with a 48% increase vs. 2009. Quoting eMarketer, the Web site TechCrunch estimates that, next year, a 42,7% increase should be expected. This consistently growing trend has well served two of the largest operators in this field: YouTube, owned by Google and Hulu, a joint venture between News Corp, Disney and General Electric.